نویسندگان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The aim of this study is the role of Charity marketing to attract customers in the insurance industry by explains the role of mediator variables according to profitcustomer and attention to the welfare of society. The research is descriptive and is a correlation. The population of this study includes customers in the insurance branch of the Iranian city of Ilam that 384 of them using simple random sampling, such as, have been selected. The questionnaire has been standard In order to measure the validity of the study confirmation factor analysis was used to decide the reliability of the reliability of compound. Hypotheses using structural equation modeling of the structural path analysis were evaluated. The results showed that Charity marketing attention to profit customer and attention to the welfare of society and significant Positive impact, And also according to customer profit and attention to the welfare of society and have a significant positive impact on customers in the insurance industry.
کلیدواژهها [English]
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