دوره 11، شماره 3 - شماره پیاپی 42، پاییز 1400

10.22108/nmrj.2021.26109

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Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach

Pages 22-1

10.22108/nmrj.2021.127204.2370

Nasim Mousavi; Sayed Najmedin mousavi; Abdollah Saedi; Anis Moayed

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Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran

Pages 44-23

10.22108/nmrj.2021.127796.2412

Mohsen Garmsiri; Ali Kangarani Farahani; Ghanbar Amirnejad

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• PDF 3.21 M

The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image

Pages 45-66

10.22108/nmrj.2021.124655.2218

Ayoub Daraei; Mahsa Akbari; Zohreh Mousavi Kashi

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• PDF 1.93 M

Investigation of Customer experience research evolution: Using bibliometric analysis and visualization

Pages 92-67

10.22108/nmrj.2021.126043.2299

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Hassan Zarei-Matin; Elham Ebrahimi

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• PDF 3.22 M

Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention

Pages 110-93

10.22108/nmrj.2021.126069.2304

Sajad Mazarei; Kazem Askarifar; Amin Nikbakht

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• PDF 2.25 M

Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller

Pages 128-111

10.22108/nmrj.2021.127766.2410

Naser Seifollahi; Adeleh Dehghani Ghahnavieh

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• PDF 2.33 M

The Application of HRM Policies for Marketing Managers: Emphasis on Marketing Strategies and Organization Performance in SMEs

Pages 146-129

10.22108/nmrj.2021.128752.2446

Maedeh Dehghan; Heidar Ahmadi; Ebrahim Rajabpour

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• PDF 2.34 M

The effect of consumer religiosity on the intention to buy smuggled goods due to moral dimensions

Pages 174-147

10.22108/nmrj.2021.126510.2325

Mohsen Motiei; Amir Mohammad Khani

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• PDF 2.62 M

The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach

Pages 196-175

10.22108/nmrj.2021.128247.2418

Maryam Azizinia; Reza Ebrahimzadeh; Mehrdad Sadeghi

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• PDF 2.28 M

The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry)

Pages 210-197

10.22108/nmrj.2021.129091.2467

Shahriar Azizi; Pouria Maloul; Salman Eivazinezhad

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• PDF 1.76 M

An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City

Pages 243-211

10.22108/nmrj.2021.127408.2386

Haydar Mohammadi; Seyyed Mohammad Moosavi Jad; Shabnam Salehi; Sara Saedi

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• PDF 1.31 M