دوره 11، شماره 2 - شماره پیاپی 41، تابستان 1400

10.22108/nmrj.2021.26108

• Editorial
• PDF 925.86 K

The Multilevel Model of Customer Experience Management in E-Banking Services

Pages 1-26

10.22108/nmrj.2021.123556.2158

vahid nasehi far; zohreh dehdashti Shahrokh; mahmoud mohammadian; Mostafa Allahverdi

• View Article
• PDF 2.06 M

Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators

Pages 27-44

10.22108/nmrj.2021.124898.2232

alireza amini; Maryam Nekooeezadeh

• View Article
• PDF 2.23 M

Explanation Model of Tourism Competitiveness in Iran Touristic Cities

Pages 45-68

10.22108/nmrj.2021.126677.2339

Hamed Khanzadeh; Farajollah Rahnavard; Naser Bamdad; Seyed Mojtaba Mahmoudzadeh

• View Article
• PDF 2.35 M

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

• View Article
• PDF 2.01 M

Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer)

Pages 91-112

10.22108/nmrj.2021.125110.2245

Zeinat Ghomi Aveili; mohammad javad Taghipourian; Mehdi Maranjori; Maryam Rahmati

• View Article
• PDF 2.13 M

The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries)

Pages 113-132

10.22108/nmrj.2021.124782.2224

mohammad bashokouh ajirlo; Naser seifollahi; Allahyar beigi firoozi

• View Article
• PDF 645.69 K

Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank)

Pages 133-150

10.22108/nmrj.2021.125741.2279

Davod Feiz; Moein Koloushani; Salar Daneshfar; sara Ahadi

• View Article
• PDF 2.06 M

The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry

Pages 151-168

10.22108/nmrj.2021.126835.2352

fahime forghani elahabadi; amirreza konjkav monfared; Alireza Rajabipoor Meybodi

• View Article
• PDF 2.61 M

Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context

Pages 198-169

10.22108/nmrj.2021.126157.2311

Mehdi Etebari; mahmood naderibeni; Seyed Mahdi Alhosseini Almodarresi; Hojjatollah Sadeqi

• View Article
• PDF 2.11 M

Explaining the Structural Relationship Model between Social Network Marketing and Customers’ Behavior towards Brand Promotion in the Dairy Industry (Case Study: Kalleh Company at Social Networks)

Pages 224-199

10.22108/nmrj.2021.126614.2358

Meghdad Aminiyan; Seyed Mohamad Baqery; Mehdi Rouholamini

• View Article
• PDF 2.87 M