v. 11-n4-1400

Pages 1-210

• Editorial
• PDF 530.82 K

Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket

Pages 20-1

10.22108/nmrj.2021.126442.2324

Masoud jalilvand khosravi; Mehrdad Maghsoudi; Siavash Salavatian

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• PDF 869.81 K

Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory

Pages 21-34

10.22108/nmrj.2021.128873.2455

Fereshteh Khalili Palandi; Asadolah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

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• PDF 1.32 M

Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries)

Pages 35-62

10.22108/nmrj.2021.128474.2427

Seyyed Mahmoud Hosseini; Mehdi Sadr Zadeh; Manijeh Gharecheh

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• PDF 3.46 M

Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach

Pages 63-84

10.22108/nmrj.2021.129226.2483

Babak Eghbali; Seyed Abdollah Heydariyeh; Farshad Faezi Razy; Younos Vakil Alroaia

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• PDF 2.98 M

Assessment of the Status of Maturity Models Presented in the Field of Intelligence and Business Analysis: A Systematic Review of Research Literature

Pages 85-106

10.22108/nmrj.2021.127136.2366

Somayeh Moravej; Alireza Hassanzadeh; Shaban Elahi; Babak Sohrabi

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• PDF 1.85 M

Explaining the Mediating Role of Marketing Ambidexterity in the Relationship between Market Knowledge Development, Intellectual Capital, and Knowledge-based Firms’ Performance

Pages 107-126

10.22108/nmrj.2021.124133.2191

Soltanali Shahriari; Fatemeh Jahanshahi

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• PDF 3.27 M

Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches

Pages 127-156

10.22108/nmrj.2021.128913.2459

Bahareh Osanlou; Soheila Khoddami; Samira Yaabdolahi

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• PDF 2.41 M

The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram)

Pages 157-176

10.22108/nmrj.2022.129037.2464

Zahra Shekarchizadeh; Zahra Valikhani

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• PDF 2.03 M

Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

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• PDF 2.19 M

The Growth and Success of Dynamic Internet Businesses

Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

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• PDF 2.3 M