The scientific quarterly of New Marketing Research will work to provide the ground for creating scientific exchanges, integration, promotion, and development of knowledge, and dissemination and distribution of information in the field of marketing and its new approaches, especially in the field of marketing research.

The fields and axes of the journal will include the following:

• Marketing strategies and market research
• Decision-making in marketing and market research
• Data mining in marketing and market research
• Marketing information systems
• Marketing intelligence
• Marketing and electronic market research
• Customer relation management
• Innovation in marketing
• Supply Chain Management
• Global Marketing
• Sales and marketing engineering