سال 11، شماره 1 ، بهار 1400، صفحه 1-216

10.22108/nmrj.2021.25691

• Editorial
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Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo

Pages 26-1

10.22108/nmrj.2020.123033.2126

Mina Ghaseminejad; Shahnaz Nayebzadeh; Sayyed Hasan Hatami nasab

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• PDF 1.92 M

The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study

Pages 27-44

10.22108/nmrj.2021.125291.2250

ali bonyadi naeini; zohreh moghiseh

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• PDF 1.95 M

Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate

Pages 45-62

10.22108/nmrj.2021.123210.2134

Faraz Sadegh vaziri; Elham Ebrahimi; ali shoja

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• PDF 2.12 M

Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model

Pages 63-86

10.22108/nmrj.2021.125509.2261

Arash Naghash; Hossein Rezaei Dolatabadi; Seyed Fathollah Amiri Aghdaei

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• PDF 2.06 M

Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking

Pages 87-110

10.22108/nmrj.2021.124867.2226

Sayad Mohammad Sadegh Eshaghi Daravi; Bahram Ranjbarian; Azarnoush Ansari

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• PDF 2.05 M

Identify and Prioritize the Factors Affecting the Optimal Location Selection of Retail Chain Stores Using Geomarketing

Pages 111-142

10.22108/nmrj.2020.123853.2178

Kobra Sabzali Yamaqani; Mohammad Ahmadi; Nader Gharibnavaz; Mehran keshtkar haranaki

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Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising

Pages 143-156

10.22108/nmrj.2020.120094.1946

adegha allameh; Majid Esmaelian

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• PDF 1.38 M

Investigating the Role of Entrepreneurial Orientation in the Success of New Products Development of Knowledge-based Companies with an Emphasis on Ambidextrous Marketing

Pages 157-178

10.22108/nmrj.2021.124800.2225

Mohammad Talari; mohammad reza fallah; masomeh hoseinkhani

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• PDF 2.25 M

Designing a Multi-Level Construct for the Successful Implementation of Green Marketing in Food Companies

Pages 179-200

10.22108/nmrj.2021.124538.2214

yousef mohammadifar; Moein Soleimani

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• PDF 2.05 M

Social Media-Based Marketing Strategies in Active Small Businesses in the Field of Tourism

Pages 201-216

10.22108/nmrj.2020.122047.2058

Amirehossein Panahandeh; tahmoures hassagholi pour; Hasan Boudlaei; seyed abolghasem mira

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• PDF 1.64 M