--

• Editorial
• PDF 343.94 K

Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory

Pages 1-18

10.22108/nmrj.2016.21069

Manizheh Gharecheh; Ahmad Roosta; Shahriar Azizi; Masoud Javidani

• View Article
• PDF 534.36 K

Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market)

Pages 19-36

10.22108/nmrj.2016.21070

Behtash Jamalieh Bastami; Mohammad Reza Hamidizadeh

• View Article
• PDF 396.63 K

Conceptual model of Entrepreneurial marketing mix in creative art based businesses

Pages 37-52

10.22108/nmrj.2016.21071

Mohammad-Hassan Mobaraki; Mehran Rezvani; Jahangir Yadollahi Farsi; Mohammad-Taghi Toghraiee

• View Article
• PDF 596.12 K

DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES

Pages 53-66

10.22108/nmrj.2016.21207

shirin osouli ghareh aghaji; Ali Sanayei; Mohammadreza Saeedabadi

• View Article
• PDF 629.93 K

Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis

Pages 57-86

10.22108/nmrj.2016.21073

Habibollah Rashid Ardeh; Saeed Khazaei

• View Article
• PDF 575.52 K

Investigating the effect of dimensions of organizational approaches on new product success through variables of customer knowledge management and market knowledge

Pages 87-108

10.22108/nmrj.2016.21074

Majid Esmaeilpour; Manijeh Bahrainizad; HosseinAli Ghaedi

• View Article
• PDF 589.68 K

Identifying the role of extrovert marketing capability on new product development performance: The modifying role of structure based customer

Pages 109-126

10.22108/nmrj.2016.21075

Behnam Golshahi; Azim Zarei

• View Article
• PDF 496.52 K

Investigating co-creation intention and its correlation with perceived value and positive Word-of-Mouth; considering the role of perceived time risk

Pages 127-146

10.22108/nmrj.2016.21076

Morteza Soltani; Gholamreza Jandaghi; Parisa Forouzandeh Shahraki

• View Article
• PDF 781.7 K

Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN)

Pages 147-160

10.22108/nmrj.2016.21077

Amirhooshang nazarpoori; Reza Sepahvand; Mona Masoudi-rad

• View Article
• PDF 458.42 K

The Effect of consumer’s mindset on copycatting strategies

Pages 161-174

10.22108/nmrj.2016.21078

Hojjat Vahdati; Yadollah Tariverdi; Zahra Gholipour; Hafez Amraee

• View Article
• PDF 782.76 K