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10.22108/nmrj.2017.23383

• Editorial
• PDF 341.28 K

The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall)

Pages 1-24

10.22108/nmrj.2017.21265

Alireza Bakhshizadeh; Asadolah Kordnaeij; Sayed Hamid Khodadad Hossaini; Parviz Ahmadi

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• PDF 713.57 K

Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions

Pages 25-36

10.22108/nmrj.2017.21266

farnaz badiei; Abdolhamid Ebrahimi; Hosein Didekhani

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• PDF 661.65 K

Conceptualization of the City Branding Model in Iran

Pages 37-52

10.22108/nmrj.2017.21267

Yousef Mohammadi far; Ahmad Rousta; Mohammad reza Hamidizadeh; Manizheh Gharacheh

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• PDF 536.39 K

Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran

Pages 53-66

10.22108/nmrj.2017.21268

Mahmood Hassanzadeh; Asghar Moshabbaki Esfahani

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• PDF 692.75 K

Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay

Pages 67-88

10.22108/nmrj.2017.21269

Fariborz Rahimnia; fereshte sadeghi

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• PDF 585.08 K

Designing Retailer Brand Personality Based on Experiential Values in Marketing ‎

Pages 89-106

10.22108/nmrj.2017.21270

soheila khoddami; bahare osanlou

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• PDF 786.73 K

The effect of market exploitation and exploration on market performance

Pages 107-124

10.22108/nmrj.2017.21271

mostafa ebrahimpuor azbari; seyed mohammad nopasand asil; omid kazemi

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• PDF 612.32 K

The effect of strategic orientation on export performance in the exportin company Bushehr

Pages 125-140

10.22108/nmrj.2017.21272

abdolmajid mosleh; manige bahreynizadeh; SAMIRA KARIMI GHAHFAROKHI

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• PDF 670.68 K

The effect of participation motivates in electronic word of mouth on desire to purchase: mediating role of message characteristics

Pages 141-158

10.22108/nmrj.2017.21273

Mohammad javad naeiji; samane abolghasemian

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• PDF 762.93 K

Designing a Model of factors influencing the behavior of young students Iranian clothing

Pages 159-176

10.22108/nmrj.2017.21274

sahel farokhian; Vahid Reza Mirabi; Hossein Safarzadeh; Mina Jamshidi

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• PDF 586.32 K