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• Editorial
• PDF 342.66 K

The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry

Pages 1-22

10.22108/nmrj.2016.20651

Mohamad Saleh Torkestani; Taha Mansouri; Yasamin Taghizdeh

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• PDF 783.83 K

The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran

Pages 23-38

10.22108/nmrj.2016.20652

Manijeh Haghighi Nasab; Hamid Reza Yazdani; fatemeh davarpanah Kiasaraei

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• PDF 476.64 K

Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method

Pages 39-58

10.22108/nmrj.2016.20653

Masoud Keimasi; Mohammadrahim Esfidani; Amirbahman Esmailiyan

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• PDF 626.55 K

Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable

Pages 59-78

10.22108/nmrj.2016.20654

Manizheh Bahrainizadeh; Azadeh Rajabi

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• PDF 267.77 K

The Impact of Social Responsibility and Corporate Image on Brand Equity

Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

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• PDF 509.96 K

Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City)

Pages 95-120

10.22108/nmrj.2016.20656

mahnaz raeisi; Saeid Sharifi; mohammad taghi toghrayee

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• PDF 711.04 K

Providing a Model of Compulsive Buying among Women Using Grounded Theory

Pages 121-142

10.22108/nmrj.2016.20657

Hossein Moeini; Sahar Fatahi

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• PDF 660.08 K

Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency

Pages 143-160

10.22108/nmrj.2016.20658

Amene Shahidi; Kazem Yavari; Mohammad Ali Dehghan Dehnavi; Hassan Heydari

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• PDF 593.98 K

The Impact of Corporate Social Responsibility on Social Performance and Customer Reactions in the Foods Industry

Pages 161-178

10.22108/nmrj.2016.20659

fereydoun omidi; Hossein Rezaie Dolatabadi; majid Mohammad shafiee

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• PDF 535.41 K

Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank)

Pages 179-200

10.22108/nmrj.2016.20660

Mohammad toutian esfahani; azarnoush ansari

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• PDF 665.42 K

Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques

Pages 201-220

10.22108/nmrj.2016.20661

Sorour Farokhi; Babak Teimourpoor

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• PDF 443.77 K

Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques

Pages 221-236

10.22108/nmrj.2016.20662

Fatemeh Ahmadi-Abkenari; Shirin Ahadzadeh-Ghannad

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• PDF 466.05 K