Volume & Issue: Volume 6, Issue 0, May 2016 (Special Issue) 
An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry

Pages 1-18


Mohammadtaghi Taghavifard; Mahmood Mohammadian; Vahid Nasehi far; Vahid Nasehi far; Mahmood Mohammadian; Amir Ghafoorian Shagerdi

Studying the Effect of Self-Construal on Consumers Complaining Behaviour

Pages 157-176


Fatemeh Toopa Esfandiari; Hossein Norouzi; Hossein Norouzi; Mahdi Mohazabi