Volume & Issue: Volume 6, Issue 2 - Serial Number 21, September 2016 
The Effect of the National Identity of Consumers on Foreign Product Purchase

Pages 132-115


Azam Neghabi; Nasser Yazdani; mohsen ناظم بکایی

e-retail branding by grounded theory

Pages 188-167


Reza Shafiee; Amir Ekhlassi; Fahimeh Ansari

The fan behavior model in sport sponsorship

Pages 202-189


Mohammadreza Karimi; Mahdi Talebpoor; Alireza Hadadiyan

Brand Positioning of Five-Star Hotels for Travel Agents

Pages 222-203


Nasim Mohammadian Mahmoudjigh; Mehdi Ebrahimi; Amin Soltani Horand