--

• Editorial
• PDF 342.53 K

Factors affecting the hedonic values purchases through Instagram

Pages 18-1

10.22108/nmrj.2016.20663

Gholamreza Atiyehkar; Asghar Moshabaki; Abdolah Naami

• View Article
• PDF 487.64 K

Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City

Pages 36-19

10.22108/nmrj.2016.20664

Leila Basir; Fariborz Rahim nia; Mojtaba Poursalimi

• View Article
• PDF 500.4 K

the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist

Pages 54-37

10.22108/nmrj.2016.20665

Abdolhadi Darzian Azizi; Razieh Feli; Farajollah Rahimi; Edris Mahmoodi

• View Article
• PDF 499.98 K

Life insurance market segmentation by customers lifestyle by using the pattern of (AIO)

Pages 74-55

10.22108/nmrj.2016.20666

Maisam Shirkhodaie; Soheil Nejat; Amir Akbari

• View Article
• PDF 428.5 K

Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad

Pages 92-75

10.22108/nmrj.2016.20667

Alireza Hadadian; Ali Kazemi; Shirin Feiz Mohammadi

• View Article
• PDF 511.53 K

Considering the effect of Human Personality on Brand Personality

Pages 114-93

10.22108/nmrj.2016.20668

Ali Hamidi zadeh; Mohammad Rahim Esfidani; Parisa Siasi

• View Article
• PDF 631.41 K

The Effect of the National Identity of Consumers on Foreign Product Purchase

Pages 132-115

10.22108/nmrj.2016.20669

Azam Neghabi; Nasser Yazdani; mohsen ناظم بکایی

• View Article
• PDF 451.19 K

Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group)

Pages 152-133

10.22108/nmrj.2016.20670

Morteza Soltanee; Elnaz Nabizadeh Mamani; AmirHossein Mazinani

• View Article
• PDF 637.68 K

Predicting Companies Financial bankruptcy Listed in Tehran Stock Exchange using ANN, ANFIS, LOGIT

Pages 166-153

10.22108/nmrj.2016.20671

Alireza Bahiraie; Keyvan Etemadi; Amir Gerami asl

• View Article
• PDF 487.55 K

e-retail branding by grounded theory

Pages 188-167

10.22108/nmrj.2016.20672

Reza Shafiee; Amir Ekhlassi; Fahimeh Ansari

• View Article
• PDF 487.04 K

The fan behavior model in sport sponsorship

Pages 202-189

10.22108/nmrj.2016.20673

Mohammadreza Karimi; Mahdi Talebpoor; Alireza Hadadiyan

• View Article
• PDF 460.24 K

Brand Positioning of Five-Star Hotels for Travel Agents

Pages 222-203

10.22108/nmrj.2016.20674

Nasim Mohammadian Mahmoudjigh; Mehdi Ebrahimi; Amin Soltani Horand

• View Article
• PDF 488.81 K