Considering the importance of addressing consumer's complaints, this study examines the causes of discontent in consumers and how they respond to this dissatisfaction according to their types of self-construal (independent and dependent). The research statistical population includes the customers of restaurants in Chalus city. The research questionnaire was issued in two sections including the questions related to complaining behaviour and the questions related to self-construal type. Also the questionnaire reliability was confirmed using Cronbach's alpha coefficient (α=0.754). In addition, the research hypotheses were analyzed using structural equation modeling via AMOS software.
Toopa Esfandiari, F. , Norouzi, H. , Norouzi, H. and Mohazabi, M. (2016). Studying the Effect of Self-Construal on Consumers Complaining Behaviour. New Marketing Research Journal, 6(0), 157-176. doi: 10.22108/nmrj.2016.17842
MLA
Toopa Esfandiari, F. , , Norouzi, H. , , Norouzi, H. , and Mohazabi, M. . "Studying the Effect of Self-Construal on Consumers Complaining Behaviour", New Marketing Research Journal, 6, 0, 2016, 157-176. doi: 10.22108/nmrj.2016.17842
HARVARD
Toopa Esfandiari, F., Norouzi, H., Norouzi, H., Mohazabi, M. (2016). 'Studying the Effect of Self-Construal on Consumers Complaining Behaviour', New Marketing Research Journal, 6(0), pp. 157-176. doi: 10.22108/nmrj.2016.17842
CHICAGO
F. Toopa Esfandiari , H. Norouzi , H. Norouzi and M. Mohazabi, "Studying the Effect of Self-Construal on Consumers Complaining Behaviour," New Marketing Research Journal, 6 0 (2016): 157-176, doi: 10.22108/nmrj.2016.17842
VANCOUVER
Toopa Esfandiari, F., Norouzi, H., Norouzi, H., Mohazabi, M. Studying the Effect of Self-Construal on Consumers Complaining Behaviour. New Marketing Research Journal, 2016; 6(0): 157-176. doi: 10.22108/nmrj.2016.17842
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