New Marketing Research Journal

Volume & Issue: Volume 3, Issue 4, March 2014

Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insuranceâs Life Insured)

Pages 1-22

hashem aghazadeh; rahmatolah gholipor; elaheh bakhshizadeh

The effect of exchange rate on marketing margin

Pages 169-180

Leila Torki; AhmadAli Rezaei; Shekofeh Nagheli

Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)

Pages 23-40

fariborz rahimnia; mahdi najafi siahroodi

Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Pages 181-196

Fateme Nikzad; Saeed Saeeda Ardakani; Mohamad Tabatabaei Nasab

Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran

Pages 41-58

Mirahmad Amirshahi; Hamid Reza Yazdani; Elahe Aulipour

The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran)

Pages 76-59

maasume akbarinejad; manije gharache; m.reza karimi alavije

A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust

Pages 77-92

Yaghoub Hosseini; Shahrbanoo Yadollahi; Zohre Khosravilaghab

A study of the effect of software productsâ marketing mix on satisfaction and behavioral intention of costumers

Pages 93-108

Abdolmajid Mosleh; Ahmad Allahyari

Study effective factors on customer compliance in high contact services based on Bandura social - Cognitive theory

Pages 109-126

zahra asadi; bahman hajipour

Studying Effective Managerial-Organizational Factors on Sales of Modern Banking Services (Case study: selected branches of Mehr Bank in Isfahan province)

Pages 127-138

Hadi Teimouri; Mohsen Sami; Masood Hekmatpanah

Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations

Pages 139-154

seyed mahmood zanjirchi; negar jalilian

The the presentation of the model and primary index for identification and measuring the effective factors on customer satisfaction and loyalty in the automobile industry

Pages 155-168

Nastaran Dehghani Samani; Afsaneh Zamani Moghadam

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)