Volume & Issue: Volume 3, Issue 1, August 2013 

Original Article

Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province

Pages 1-16

Seyed Yaghoub Hosseini; Seyed Abbas Mousavi; Alireza Ziaei Bideh


Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet

Pages 37-48

Mehrdad Madhoushi; Maysam Shirkhodaei; Saeed Rezaei; Ayoub Ramezani


Pathology of Iran tourism Brand

Pages 63-80

Hamid Zarqam Borujeni; Helya Barezani


The Impact of Consumer Currency Perception on Price Sensitivity

Pages 119-138

Mohsen Nazari; Ahmad Ghodselahi; Shahrzad Shahrivary