نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه مدیریت بازرگانی دانشگاه شاهد، تهران، ایران.
2 دانشجوی دکتری، مدیریت بازرگانی،دانشکده علوم اجتماعی و اقتصاد، دانشگاه الزهرا،
3 دانشجوی دکتری، مدیریت بازرگانی،دانشکده علوم اجتماعی و اقتصاد، دانشگاه الزهرا
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
In the present era, shared value creation has emerged as a key paradigm in business management and marketing, emphasizing two-way interactions between companies and customers to create sustainable value. With the emergence of digital technologies and the transformation of consumer behavior, the need to provide an integrated framework that can manage these interactions in physical and digital ecosystems is increasingly felt. The present study aimed to identify the key components of shared value creation and provide a comprehensive model for its implementation in organizations. Using the seven-stage meta-synthesis method of Sandelowski and Barroso (2007), relevant studies were reviewed between 2015 and 2025. The findings show that shared value creation can be analyzed at four levels: customer-centric, organizational, ecosystem, and economic-development. The key components include customer experience, brand trust, stakeholder management, digital innovation, and economic sustainability. By integrating physical and digital dimensions, this framework offers practical solutions for improving company-customer interaction and designing collaborative business models.
کلیدواژهها [English]
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