نویسندگان
دانشکده مدیریت دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
an important concern of democratic regimes in the political realm, as a consequence researchers explore related factors to this phenomenon to find how they influence the phenomenon. So the purpose of this study is to investigate the effects of factors like advertisements, political party activities, famous endorsers, and political events on political brand personality as a mediator variable which has an impact on public contribution. Statistical sample of this research consists of 386 citizens of Tehran-district 5- which has been selected via simple random sampling for analysis. This article employs Structural Equation Modeling and LISREL V.8.54 for the sake of information analysis. The results show that advertisements, political party activities, famous endorsers, and political events have a positive and meaningful influence on political brand personality, also political brand personality has a similar impact on citizenâs political contribution
کلیدواژهها [English]
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