نویسندگان
دانشگاه علامه طباطبایی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The service convenience represents the core values of customer time and energy expended during and after receiving services. The high level of convenience, facilitate customer purchase decision process and helps him by saving the time and effort to better understand the services provided tangible evidence. This paper examines the impact of the service convenience of word of mouth and repurchases intention to MTN's customers. To collect data of 196 patients were randomly selected. The results of data analysis using structural equation modeling, the relationship between the service convenience with satisfaction, repurchase intention was approved by word of mouth. Perceived service value adjusts the relation between service convenience and customer satisfaction, the impact of trust on word of mouth was not approved.
کلیدواژهها [English]
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