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Pages 1-202

• Editorial
• PDF 354.02 K

Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program

Pages 1-44

10.22108/nmrj.2025.142977.3108

Shabnam Balaghi; Soheila Khoddami; Niloofar Abbaspoor

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• PDF 1.08 M

Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry

Pages 45-72

10.22108/nmrj.2025.145154.3185

Seyyed Reza Jalalzadeh; Maryam Daneshvar; Salar Keshavarz Hedayati

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• PDF 931.95 K

Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping

Pages 73-96

10.22108/nmrj.2025.144906.3176

Hooshmand Bagheri Garbollagh; Mehdi Khodavirdilu

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• PDF 875.01 K

Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran

Pages 97-124

10.22108/nmrj.2025.145146.3184

Hossein Rostami; Abolhassan Hosseini; Meysam Shirkhodaei

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• PDF 818.51 K

Evaluation Factors Affecting Sustainable Marketing Using Mixed Methods of Multi-Criteria Decision-Making

Pages 125-150

10.22108/nmrj.2025.144053.3139

Mohadese Nadershahi

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• PDF 842.8 K

Designing a Brand Schizophrenia Management Model in Sports Clubs

Pages 151-172

10.22108/nmrj.2025.144619.3167

Zahra Borgheyan; Mohammad Soltan hoseini; Mohsen Vahadani

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• PDF 716.76 K

Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling

Pages 173-202

10.22108/nmrj.2025.144043.3138

Amirhossein Abdolalipour; Atefe Abaspour

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• PDF 969.48 K