15, 3, (58), 2025

Pages 1-182

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Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors

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Meta-Synthesis of Service Recovery Studies with a Cultural Approach

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Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers)

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Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry

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