New Marketing Research Journal - Articles List

Volume & Issue: Volume 15, Issue 1 - Serial Number 56, June 2025

Original Article

Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Pages 87-120

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; Saba Amiri; Yousef Mohamadifar

Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty

Pages 121-144

10.22108/nmrj.2025.140614.3023

Roghayeh Pourhasan anpar; Masoumeh Hossein Zade Shahri

New Marketing Research Journal

Journal Archive

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)