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Pages 1-214

• Editorial
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Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

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• PDF 1.07 M

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

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• PDF 1.3 M

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

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• PDF 1.8 M

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Pages 87-120

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; Saba Amiri; Yousef Mohamadifar

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• PDF 1.33 M

Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty

Pages 121-144

10.22108/nmrj.2025.140614.3023

Roghayeh Pourhasan anpar; Masoumeh Hossein Zade Shahri

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Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy

Pages 145-180

10.22108/nmrj.2025.143662.3127

Yaser Torkanloo; Seyed Jafar Zonoozi; Mohammad Rahim Esfidani

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• PDF 1.11 M

Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization)

Pages 181-214

10.22108/nmrj.2025.144125.3149

Hadi Taghavi; Seyed Rasoul Hoseini; Seyed Mohammadbagher Jafari; Mohammad Sharif Qaseri Zahan

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• PDF 1.26 M