15, 4, (59), 2025

Pages 1-208

• Editorial
• PDF 378.72 K

Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

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• PDF 1.03 M

A Systematic Review of Neuromarketing and Its Tools in Iran

Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

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• PDF 1.02 M

Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust

Pages 73-98

10.22108/nmrj.2025.146572.3237

Milad Hooshmand Chaijani

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• PDF 956.16 K

Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach

Pages 99-124

10.22108/nmrj.2025.146347.3228

Habib Ebrahim Pour; Vali Nemati; Sina Ardabili; Mir Hamid Seyed Mousavi

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• PDF 1.54 M

Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits

Pages 125-152

10.22108/nmrj.2025.146459.3234

Alireza Alipour Moghadam; Ali Kazemi; Azarnoosh Ansari

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• PDF 1 M

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

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• PDF 1.03 M

Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province

Pages 181-208

10.22108/nmrj.2025.146388.3231

Omid Jamshidi; Seyed Mohammad Javad Sobhani

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• PDF 843.91 K