--

Pages 0-0

10.22108/nmrj.2018.23193

• Editorial
• PDF 455.92 K

A Qualitative Study of Customer Experience in Retail Industry

Pages 1-22

10.22108/nmrj.2018.108188.1508

hasan boudlaie; alemeh shahidi

• View Article
• PDF 755.83 K

Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Pages 23-38

10.22108/nmrj.2018.109633.1610

zohreh dehdashti Shahrokh; hamid reza faraj shoushtari poor

• View Article
• PDF 686.67 K

Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology)

Pages 39-54

10.22108/nmrj.2018.109532.1606

Kobra Bakhshizadeh borj; khadijeh abdollahi

• View Article
• PDF 617.96 K

Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran

Pages 55-68

10.22108/nmrj.2018.106242.1401

Mohammadreza Hosseinzadeh; Abbas Khodadadi

• View Article
• PDF 653.22 K

Customer Behavior Analysis using Web Usage Mining

Pages 69-86

10.22108/nmrj.2018.106435.1408

Shahrzad Jalaly; Neda Abdolvand; Saeedeh Rajaee Harandi

• View Article
• PDF 629.45 K

Impact of Strategic Orientation on Business Performance through Marketing Capabilities (Case of Study: Mehr Eghtesad Bank Branches in Isfahan)

Pages 87-104

10.22108/nmrj.2018.107552.1466

Mohammad hasan Ahmadzadeh fard; Mahmood Gholami karin; Ali Taghavi; Amir Sadeghi

• View Article
• PDF 904.68 K

Developing a Domestic Model for Tourism Destinations Competitiveness Measurement in Iran

Pages 105-122

10.22108/nmrj.2018.105465.1339

Babak Boroomand; Ali Kazemi; bahram ranjbarian

• View Article
• PDF 796.99 K

Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand)

Pages 123-138

10.22108/nmrj.2018.109004.1567

Ali Mohabattalab; mehran rezvani

• View Article
• PDF 847.43 K

The Impact of Personal Context on Brand Hate and Its Outcomes (Case Study: Iran’s Automotive Industry)

Pages 139-164

10.22108/nmrj.2018.109312.1591

Vahid Makkizadeh; Siavash Aein Jamshid; Farzane Saghaee

• View Article
• PDF 1.55 M

Brand Hate: Analysis of Determinants and Outcomes of Brand Hate

Pages 165-180

10.22108/nmrj.2018.104899.1305

ali shoja; faraz Sadegh Vaziri

• View Article
• PDF 589.45 K

Designing and Explaining the Internal Marketing Model of Iran Free Zones

Pages 181-198

10.22108/nmrj.2018.106981.1428

soheila zarinjoi alvar; mohammad mahmoudi maymand; Ebrahim albo naimi; Mahmoud samiei nasr

• View Article
• PDF 731.81 K

Examining the factors affecting on customer complaint behavior: with the mediator role of post-purchase regret in the fashion clothing Industry

Pages 199-216

10.22108/nmrj.2018.109676.1613

Davod Feiz; hooshmand bagheri garbollagh; Samin radfar

• View Article
• PDF 1.07 M