--

Pages 1-162

10.22108/nmrj.2018.23670

• Editorial
• PDF 590.86 K

Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands)

Pages 1-18

10.22108/nmrj.2018.107629.1471

fahimeh rahbardar; Masoome Arabshahi; omid behboodi

• View Article
• PDF 1.04 M

Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry

Pages 19-40

10.22108/nmrj.2017.103396.1212

Mohsen Nazari; Mehdi Samizadeh

• View Article
• PDF 971.7 K

Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone)

Pages 41-58

10.22108/nmrj.2018.105487.1340

Asadollah Kordnaeij; Soheil Nejat; mahbubeh shahi

• View Article
• PDF 1.02 M

Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province

Pages 59-78

10.22108/nmrj.2019.102714.1226

davood andalib; ali akbar moghtaderi

• View Article
• PDF 1.2 M

A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers)

Pages 79-98

10.22108/nmrj.2019.102195.1125

Mozhgan Mirzaee; mostafa ghazizadeh; mohammad saleh torkestani

• View Article
• PDF 856.9 K

The Effect of the Role of Product Category in Attribute-based versus End-benefit Oriented Emotional Advertising

Pages 99-118

10.22108/nmrj.2019.100898.1021

Sara Shakeri; Kambiz Heidarzadeh; Farhad Ghaffari

• View Article
• PDF 1.1 M

Identifying Drivers Affecting Micro-business Development in Rural Home Business

Pages 119-140

10.22108/nmrj.2018.108568.1539

mohammad reza fallah

• View Article
• PDF 856.83 K

The Role of Multisensory Environmental Stimuli in Enhancing Refah Chain Stores Customers in Store Experience

Pages 141-162

10.22108/nmrj.2019.109226.1582

seyedpouya ghazimirsaeid; Mohammad Ali Abdolvand

• View Article
• PDF 593.03 K