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The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love

Pages 1-26

10.22108/nmrj.2019.105904.1366

hossein hajibabaei; Hassan Esmailpur

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• PDF 1.08 M

A Model of Performance- Behavioral Consequences of Sales Force Listening Skill

Pages 27-44

10.22108/nmrj.2018.108962.1565

farajallah rahimi; abdulhadi darziyanazizi; arezou ghanavatpour

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Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers

Pages 45-68

10.22108/nmrj.2018.105418.1335

Davod Feiz; Atefeh Shaabani

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Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments

Pages 69-94

10.22108/nmrj.2019.106095.1387

Razieh Mirnejad; alireza pooya; Naser Motahari Farimani

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Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions Emphasizing Nostalgia Proneness and Brand Heritage

Pages 95-110

10.22108/nmrj.2019.108846.1552

bahareh osanlou; Soheila Khoddami; Sepideh Boroojerdian

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Investigating Consumers' Intention to Purchase Green Products: using the Theory of Planned Behavior with Environmental Concern and Knowledge

Pages 111-130

10.22108/nmrj.2019.89503.0

Abbas Abbasi; Shahrbano yadollahi; Jamal Beygi

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Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance

Pages 131-148

10.22108/nmrj.2019.109131.1574

iman hakimi; mohammad mahmoudi maymand

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Identification of Dominant Customer Behavior Patterns among different Sectors over Time (Case Study: Ansar Bank)

Pages 149-165

10.22108/nmrj.2019.109137.1575

Iman gharib; Abbas Toloie; Kambiz Heidarzadeh; Reza Radfar

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• PDF 556.33 K