سال هشتم، شماره یک، شماره پیاپی(28) بهار 1397

• Editorial
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Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach

Pages 1-20

10.22108/nmrj.2017.105788.1360

Mohsen Nazari; Hossein Dastar

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• PDF 920.93 K

Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company

Pages 21-34

10.22108/nmrj.2018.100221.0

mohammadreza adibpour; shahram ferdosi; asghar moshabaki

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• PDF 991.06 K

Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory

Pages 35-56

10.22108/nmrj.2018.102820.1169

Hamid Tahmasebifard; Bahram Kheiri

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• PDF 865.02 K

Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers

Pages 57-74

10.22108/nmrj.2018.103335.1202

sayyed hassan hatami nasab; hamed zare

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• PDF 933.39 K

Customer Clustering Analysis in Cause-Related Marketing Based on Product Type

Pages 75-96

10.22108/nmrj.2018.105503.1351

Mostafa Shaghaee Fallah; seyed hamid khodadad hossaini; Anahita Khorrami Banaraki; Ali Alizadeh Zoarem

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• PDF 1.05 M

The Role of Internal Market Orientation in Developing Entrepreneurial Orientation: the Case of Internet Service Providers (ISPs) in Tehran

Pages 97-116

10.22108/nmrj.2018.103958.1249

Amir Ekhlassi; Nader Seyyedamiri; Morteza Hendijani Fard

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• PDF 765.41 K

An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory

Pages 117-130

10.22108/nmrj.2017.105204.1325

Somayeh Zamani Ghalehmirzamani; ali Kazemi; Arash Shahin; Narges Keshtiaray

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• PDF 628.27 K