2018

10.22108/nmrj.2018.22602

• Editorial
• PDF 342.15 K

Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States

Pages 1-22

10.22108/nmrj.2018.107200.1444

mohammad reza karimi alavijeh; Roxana Alitalab

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• PDF 1 M

Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network

Pages 23-40

10.22108/nmrj.2017.102899.1171

Mohamad rahim Esfidani; Mohsen Nazari; mohammad aghaei; Hamed Abdolali

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• PDF 952.1 K

Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts

Pages 41-56

10.22108/nmrj.2017.106583.1418

maryam akhavan kharazian; HADI SHARIFI

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• PDF 934.14 K

The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City)

Pages 57-76

10.22108/nmrj.2018.106183.1392

majid esmaeilpour; Amrollah Sayadi; Marziye Delvari; Solmaz Mousavi

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• PDF 1.01 M

The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile

Pages 77-94

10.22108/nmrj.2017.104888.1304

seyed morteza ghayour baghbani; morteza rojui; ahmad karim poor

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• PDF 718.93 K

Studying the Effect of IT on Sustainable Development of Tourism Destinations toward Developing Smart Tourism Destinations (Based on the Meta Synthetize Approach)

Pages 95-116

10.22108/nmrj.2017.103939.1247

Sanaz Shafiee; Ali Rajabzadeh Ghatari; Alireza Hasanzadeh; Saeed Jahanyan

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• PDF 1.14 M

Investigating the Effective Factors on Formation of E-Loyalty through the Mediating Role of E-Commitment (The Case of E-Banking Industry in Iran)

Pages 117-144

10.22108/nmrj.2018.101752.1090

hadi Teimouri; maryam goodarzvand chegini

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• PDF 953.94 K

Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City)

Pages 145-156

10.22108/nmrj.2018.108466.1523

Farzaneh Mohammadi

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The Brand Placement Model using Grounded Theory approach

Pages 157-172

10.22108/nmrj.2018.101282.1048

sayyed mohammad tabatabaee nasab; Samira Madani; Tahereh Ashrafi

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• PDF 657.01 K

A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology

Pages 173-194

10.22108/nmrj.2018.101784.1095

soheila khoddami; hossein norouzi; MAHSA MOROVATI

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• PDF 741.02 K