2017

10.22108/nmrj.2017.22569

• Editorial
• PDF 343.43 K

Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan)

Pages 1-20

10.22108/nmrj.2017.89135.0

Nasrin Mahavarpoor; ali i Kazemi

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• PDF 789.77 K

Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card

Pages 21-40

10.22108/nmrj.2017.89184

Mahboobeh Moghadam-Jezeh1; Manijeh Bahrainizad; Soran Rajabi3

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• PDF 672.39 K

The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers

Pages 41-54

10.22108/nmrj.2017.89393.0

reza shafeai; nasim narimani

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• PDF 700.61 K

The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services

Pages 55-76

10.22108/nmrj.2017.89371

ATA OLLAH HARANDI; zahra fatemi; zahra abdi

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• PDF 761.53 K

An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange)

Pages 77-86

10.22108/nmrj.2018.103578.1225

AliAkbar Chaharmahali

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• PDF 502.72 K

The Improvement of Revenue Management in the Hoteling Industry using Neural Networks to Determine Stochastic Parameter in an Overbooking Model

Pages 87-106

10.22108/nmrj.2017.89374.0

Ahmad Tavakkoli; Mohammadali Faezirad

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• PDF 1 M

The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram)

Pages 107-124

10.22108/nmrj.2017.103055.1181

meisam shirkhodai; mahbubeh shahi; soheil nejat; sahar mahmudi nasab

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• PDF 856.88 K

The Development of Marketing and Salesforce Ethical and Behavioral Standards in the Ghasem Iran Distribution Company

Pages 125-140

10.22108/nmrj.2017.101568.1075

marjan fayyazi; Sayed- Mohammad Moddaresnia

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• PDF 710.92 K

Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools)

Pages 141-158

10.22108/nmrj.2017.103144.1218

Ali Heidary; Amir Khanlari; Shadi Mahdavi

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• PDF 831.13 K

The Structural Equation Model of the Relationship between Positive and Negative Affect of Justice Perception with Customer Dysfunctional and Citizenship Behaviors among the Students

Pages 159-174

10.22108/nmrj.2017.89365.0

mohammad ali nadi; Masoumeh Ansari2

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• PDF 1.16 M

The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty

Pages 175-190

10.22108/nmrj.2018.89511.0

Amir Ghafourian Shagerdi; Behnaz Daneshmand; Omid Behboodi

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• PDF 706.86 K