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• Editorial
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Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran)

Pages 1-16

10.22108/nmrj.2017.21795

Sayed Hamid Khodadad Hosseini; Asghar Moshabaki; Fatemeh Molaei

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• PDF 500.92 K

Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework

Pages 17-42

10.22108/nmrj.2017.21796

Mehdi Dashti; Ali Sanayei; Hossein Rezai Dowlat Abadi

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• PDF 705.78 K

A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories

Pages 43-62

10.22108/nmrj.2017.21797

mitra shabani nashtaee; kambiz Heidarzadeh hanzaei; yazdan mansourian

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• PDF 584.38 K

An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach

Pages 63-78

10.22108/nmrj.2017.21798

Mohammad taghei khodaei -gargarei; Mojtaba Amiri; Hossein Abbasi-Esfanjani

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• PDF 634.58 K

An Assessment Model of Local marketing in Mellat Bank Branches

Pages 79-92

10.22108/nmrj.2017.21799

Masoud Keymasi; Narges Saremi

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• PDF 730.04 K

Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory

Pages 93-114

10.22108/nmrj.2017.21800

Mohammad Reza Esmaeeli; Marziyeh HAbibi

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The Factors Influencing Costumer E-Prticipation in Crowdsourcing and Improving- Company's Performance (Case Study: Marketing Mangers of Isfahan City)

Pages 115-134

10.22108/nmrj.2017.21801

sanaz shafiee

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• PDF 774.17 K

Analyzing the Effect of Gamification Strategy on Customers’ Loyalty (Case Study: Customers of Selected Branches of Isfahan Mellat Bank)

Pages 135-152

10.22108/nmrj.2017.21802

Seyed Fathollah Amiri Aghdaie; Hadi Teimouri; zahra trarkan

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• PDF 859.27 K

Investigating Business Performance in Power Asymmetry Considering the Role of Marketing and Porter Strategies

Pages 153-166

10.22108/nmrj.2017.21803

arezoo fayyazi

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The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising

Pages 167-192

10.22108/nmrj.2017.21804

Hadi Taghavi; Seyed Mohammadbagher Jafari; Seyed Morteza Mousavi Sani Baghsiahi

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• PDF 973.24 K