New Marketing Research Journal

Volume & Issue: Volume 4, Issue 4, May 2014

Market orientation in the relationship between emphasize of high management and performance of governmental banks

Pages 1-24

Hamidreza Rezvani; Hamidreza Rezvani; Alireza Khorakian; Yaghoub Maharati

Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry

Pages 1-20

sajad khani; mehri nasiri; amin ajalli; mehdi jafarzadeh kenari; abdolhamid ebrahimi

The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

Investigating the impact of marketing intelligence on competitive advantage in SMEs

Pages 25-46

Elham Zafarianpour; Mohammad Faryabi; Mohammad Faryabi

Effect of Selling Skills on Bank Teller Sales Performance

Pages 43-56

vida khorasani; shahriar azizi

SMS advertisements\' adoption among Tehran mobile users

Pages 47-64

Mina Saadati; Manizheh Haghighinasab; Ayda Khalili; Manizheh Haghighinasab

The impact of aspects of organizational learning on competitive intelligence in knowledge-based enterprises

Pages 57-70

javad dokuhaki; Abdolmajid Mosleh; Manijeh Bahrainizadeh; Manijeh Bahrainizadeh; Abdolmajid Mosleh

INVESTIGATION THE ROLE OF MOBILE USERâS GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES

Pages 65-100

Farhad Ghaffari; Pejman Jafari; Amir Bigdeli

Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store)

Pages 71-84

Mir Ebrahim Esfahani; Alireza Hadadian; Hosna Rahimizadeh

Importance- Performance Analysis of Irans Historical Sites' Features from Foreign Tourists View Point ( Case Study Ali Qapu And Jame Mosque of Isfahan)

Pages 85-104

zeinab zamani; khodakeram salimifard; manijeh bahrainizadeh

Evaluating the effect factors of planning behavior on online shopping behaviour

Pages 101-112

Maryam Akhavan Kharazian; Negar sadat Mesbahi JAhromi

Experimental assessing of synergy in marketing

Pages 105-124

mohsen alizadehsani; meisam shirkhodaie; neda tahmasbiroshan

Segmenting Notebook PC market based on life style (The case of Ferdowsi University students)

Pages 113-140

Monireh Ahmadimanesh; Ghasem Eslami; Mostafa Kazemi

Market Segmentation from the consumer's perspective using ANN and identification of their key characteristics based on the Taguchi technique (A case study in a shampoo industry)

Pages 125-142

Mahdi Goharpad; Mahdi Bashiri; Somayeh Karimi; Mahdi Bashiri; Mostafa Ghazizadeh

The effect of market orientation on performance efficiency of the hotel industry

Pages 141-166

Shima Pezeshki; Bahram Kheiri; Shirin Khosrozadeh; Bahram Kheiri

Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies ( Case Study:Shatel Co. )

Pages 143-166

nazanin khojasteh; Ali Akbar Abedi Sharabiani; Reza Ansari

Analysis of impact Cognitive and affective trust between Interactions buyers and sellers (a case study Companies in Iranian Industry Food Ingredients)

Pages 167-182

Seyed Hamid Khodadad Hossaini; Abbasali Haji Karimi; Mona sadat Mortazavi

Investigating The Impact of Brand Extension Success Drivers on Consumersâ Behaviour

Pages 167-180

Zohreh Mohammad nabi; Seyed Mohammad Tababaei nasab; Seyed Mohammad Tababaei nasab

Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand

Pages 181-194

Roghayeh Hoshivar; Arezoo Khoorsand nezhad; Mohsen Akbari; Mahmoud Moradi

The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL

Pages 195-212

s. mahmood zanjirchi; ali morovati shariabadi; shima shahhosseini bideh

The Investigation of Mediating Role of Market Orientation and Intrapreneurship Behavior in Relationship between Business Strategy and Organizational Performance

Pages 207-234

Yaghoub Maharati; Mostafa Kazemi; Mostafa Kazemi; Seyed Mohammadreza Hossaini Moghadam

The impact of employees\' emotional conditions on customer satisfaction and loyalty with the mediating role of rapport (Case study: travelers of Hashemi Nezhad airport of Mashhad who use customs

Pages 235-258

Atena Ghasemi; Mojtaba Poursalimi; Mojtaba Poursalimi; Hassan Esmaeilian; Seyed Mohammadreza Hossaini Moghadam; Mojtaba Poursalimi

Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process

Pages 259-274

Ali Kaab Amir; Sakineh Arab kouhsar; Vahideh Sotoudeh Molashahi; Amir Kariznoee

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Special Issue, 2014

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)