New Marketing Research Journal

Volume & Issue: Volume 4, Issue 1, July 2014

Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users

Pages 20-1

Adel Pourdehghan; Abdolmajid Mosleh; Manijeh Bahrainizadeh

The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

Documentation of Customer Management Processes: Regards for MSCs Performance

Pages 58-43

Mohammad Saadatmand; Shamsalsadat Zahedi; Hassan Khalili; hossein tarzami

ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners

Pages 72-59

komail tayyebi; aminolah Ùghaedan; ahmad googerdchian

Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie

The Effect of Relationship Marketing Strategies On The Irankhodro`s authorized dealers â economical Performance

Pages 106-93

Mahsa Farajloo Motlagh; Jamshid Salehi Sadaghyani; Nabi Allah Dehghan

The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company.

Pages 118-107

RAHMAK KARIMI; MAJID NILI; AhmadReza SHEKARCHI; ATEFEH HAMZELOO

Behavioral differences between the two groups of users and non-users of self-service technologies

Pages 136-119

Saeed Jalalian; Amin Mojoodi; Hossein Vazifehdust

Determinants of Intention to Purchase Online Airline Ticket

Pages 152-137

alireza Hadadian; alireza Hadadian; alireza Hadadian; Amirhossein Bagherieh

the investigation of children's relative influence on Iranian families purchase decisions

Pages 172-153

nazanin Pirasteh; ma'soomeh Hosseinzadeh shahri

Survey on Impact of Public push on Sustainability marketing mix and Sustainability marketing mix on Sustainability marketing success

Pages 194-173

vahidreza mirabi; bahram kheiry; iman mousavian

Investigating effective factors on improvement and development of medicinal Pants in Iran (case study Isfahan city)

Pages 214-195

Hossein zare Zardeini; Seyed Fathollah Amiri Aghdaie

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Special Issue, 2014

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)