New Marketing Research Journal - Articles List

Volume & Issue: Volume 4, Issue 2, September 2014

the effect of external knowledge on brand equity

Pages 1-22

abdolhamid ebrahimi; sajad khani

Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Pages 23-40

Siran Mehrnia; Mehran Rezvani

The effect of brand value on corporate revenue and corporate value

Pages 41-54

Abdollah Khani; Khadijeh Ebrahimi

A review of effective factors on little and big companies operation regarding to transportation and the skills of marketingand identifying the best variables for their distinctive

Pages 55-76

feryal farmani; Alireza pooya; Alireza pooya

Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness

Pages 77-94

mohammad saleh torkestani

The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook)

Pages 95-110

sahar naseri; kamran zahedfar; Sayed Mohammad Noepasand Asil; Mohsen Akbari

Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.

Pages 111-124

Ali rashidpoor; Ali safari; somayyeh hosseinzadeh

Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector

Pages 125-140

Zahra Fatemi; Fahimeh Saadatyar; Ataollah Harandi

Review and identify customers' purchase decision making styles in chain stores

Pages 141-154

Amir Vahid moghadam; Iman Amouei; jalil delkhah

The effect of Advertising on the Profitability of Iranian Textiles

Pages 155-172

Ali Dehghani

Investigation of social shopping for fashion in apparel market of Tehran

Pages 173-190

Maryam Karimi Davijani; Mohsen Nazari; Mohsen Nazari; MohammadRahim Esfidani

Investigating the Effect of Social Stimulants of Store Atmosphere on Buyer Extra-role Behavior A Study of Refah Chain Stores))

Pages 191-208

Jalal Khorram; Alireza Mosayyebi; Fereshteh Mansouri

The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop)

Pages 209-226

ROGHAYEH REZAEE ARAB; MOHSEN NAZARI

New Marketing Research Journal

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Special Issue, 2014

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)