New Marketing Research Journal

Volume & Issue: Volume 4, Issue 3, May 2014

The study Influence Internal aspects of compensation strategies on the Development Innovation staff Agricultural Bank Chahrmahal & Bakhtiari Province Using Robbins & DeCenzo Model

Pages 1-24

Mohammad Esmaeel Ansari; Ali reza Shirvani; Ali reza Shirvani; Behnam Hakami Shalamzari

Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi

Identify and examine the factors affecting brand loyalty: brand mobile phones Study

Pages 17-38

manigeh Bahrainizadeh; Adel PourDehghan

Prioritization governmental insurance company according to BSC procedure by AHP group technique

Pages 25-36

Amene Kiarazm

Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization

Pages 37-60

Mohammad Mahmoodi

Survey achievement of customer agility based on mass customization strategy

Pages 39-54

soheila khoddami; Bahare Osanlou

Development of SPACE Matrix with Fuzzy Delphi Analytical Hierarchy Process to determine the strategic position of the business Case study in Iran UPVC industry

Pages 55-74

Abolfazl Kazazi; Mohammad Ali Faezi Rad

Compare current and desired state of tourism in Iran, and its role in business development and entrepreneurship culture in the country

Pages 61-96

Fatemeh Farrokh pour; Elahe Farrokh pour; Hamidreza Khanpour

Evaluation of factors affecting customer satisfaction in the restaurant industry. Case study: Boof restaurant chain

Pages 75-88

ali dorosti; seyyed abolghasem mira; mohammad haghighi

Customer Value Co-creation Behavior and its influence on Customerization Capability

Pages 89-106

sima hadadian; seyed mohammad tabatabaee nasab

The Relation between Corporate Governance and Corporate Stock Value in Financial industries of TSE

Pages 97-118

Samira Godarzi; Behrouz LariSemnani

Phenomenology in Consumer Research

Pages 107-132

ahmad Ghodselahi; amirreza rohani; Tahmoures Hasangholipour

Survey the effect of strategic human resource management on the financial performance of companies in Tehran Stock

Pages 119-144

Saeid Shahrayini; Reza Rasouli; Majid Zamaheni

Perceived Image of a Country and Its Influence on Tourist's Intention

Pages 133-148

Saeed fathi; Bahram Ranjbarian; Bahram Ranjbarian; Alireza emami

Assessment of the Relationship between Entrepreneurial Acquired Factors and Organizational Entrepreneurship

Pages 145-172

Mohsen Vesal; Akbar Jelodari; Hossein Vesal

The examining of the direct and indirect effects of relational marketing elements on the athletes loyalty to Sports Club

Pages 149-160

somayeh rahbari; masoud naderian

Investigating the impact of psychological characteristics and demographic characteristics on the purchase intention.

Pages 161-188

bahram kheiry; bahram kheiry; matineh fathali

Designing Knowledge Applying & Creating Organizational Culture Model (Case study: Automobile Industry)

Pages 173-190

Mehdi Nassaji Kamrani; Saeid Abdolmanafi

Dystechnia: technology deficient model and suggestions for entrepreneurship

Pages 191-210

Maryam Soleimani; Romina Farhadi nahad

Survey the relationship between effectivness of process of knowledge management with organizational entrepreneurship of public Servant In Golestan Province

Pages 211-230

Malihe Rezaie; Zeinolabedin Rahmani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Special Issue, 2014

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)