The aim of this study is to identify and prioritize customers' purchase decision making styles in the chain stores .In this regards Sprols & Kendall model was used. The statistical population is the customers of Etka chain stores in Tehran. The sample consisted of 384 customers of Etka branches in Tehran , which data was collected using a questionnaire . The statistical analysis was show that five styles e.g. perfectionist , impulsive, âhabitual, brand-loyalâ , âconfused by over choice âand âprice consciousâ in etka customers are identifiable and other styles e.g. brand conscious , novelty and recreational are not. And the âprice consciousâ style has highest priority and âconfused by over choice â style has lowest.
Vahid moghadam, A. , Amouei, I. and delkhah, J. (2014). Review and identify customers' purchase decision making styles in chain stores. New Marketing Research Journal, 4(2), 141-154.
MLA
Vahid moghadam, A. , , Amouei, I. , and delkhah, J. . "Review and identify customers' purchase decision making styles in chain stores", New Marketing Research Journal, 4, 2, 2014, 141-154.
HARVARD
Vahid moghadam, A., Amouei, I., delkhah, J. (2014). 'Review and identify customers' purchase decision making styles in chain stores', New Marketing Research Journal, 4(2), pp. 141-154.
CHICAGO
A. Vahid moghadam , I. Amouei and J. delkhah, "Review and identify customers' purchase decision making styles in chain stores," New Marketing Research Journal, 4 2 (2014): 141-154,
VANCOUVER
Vahid moghadam, A., Amouei, I., delkhah, J. Review and identify customers' purchase decision making styles in chain stores. New Marketing Research Journal, 2014; 4(2): 141-154.