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Pages 1-200

10.22108/nmrj.2024.29159

• Editorial
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Providing a Framework of Foreign Trade Consulting Capabilities

Pages 1-26

10.22108/nmrj.2024.141619.3066

Mohammadali Shah hosseini; Mohsen Nazari; Mohammad Hossein Khorouti

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• PDF 1.71 M

Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors

Pages 27-54

10.22108/nmrj.2024.140899.3037

Mojtaba Farokhi; Zeynab Amiri; Pouya Emadi

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• PDF 1.09 M

Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy

Pages 55-82

10.22108/nmrj.2024.141096.3040

Armin Dehghanian; Bahareh Abedin; Abolhasan Hosseini

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• PDF 1.57 M

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

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• PDF 2.49 M

Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies

Pages 121-148

10.22108/nmrj.2024.142204.3078

Mahmoud Soltani; Mohammad Taghi Rezvan; Esmaeil Mazroui Nasrabadi

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Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies

Pages 149-170

10.22108/nmrj.2024.139429.2977

Osama Aliedani; Tahmoures Hassagholi pour; Manouchehr Ansari

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• PDF 671.54 K

Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry

Pages 171-200

10.22108/nmrj.2024.140779.3029

Nima Shah Hosseini; Bahareh Osanlou; Soheila Khoddami

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• PDF 1.34 M