Volume & Issue: Volume 14, Issue 4 - Serial Number 55, March 2025

Pages 1-216

10.22108/nmrj.2025.29606

• Editorial
• PDF 372.92 K

Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique

Pages 1-30

10.22108/nmrj.2025.142345.3087

Kobra Bakhshizadeh borj; Mahdi Bashirpour; Pardis Baradarian

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• PDF 1.72 M

Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform

Pages 31-64

10.22108/nmrj.2025.143125.3111

Zeinab Bozorgpour; Mohammad Bashokouh Ajirlo; Hossein Rahimi Klour; GHasem Zarei

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• PDF 1.03 M

Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry

Pages 65-92

10.22108/nmrj.2025.142895.3103

Mohammad Safari; Mohammad Arabi

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• PDF 907.14 K

Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications

Pages 93-118

10.22108/nmrj.2025.143601.3125

Davod Feiz; Mohsen Arman; Atena Basirat

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• PDF 923.14 K

Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists)

Pages 119-148

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

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• PDF 813.7 K

A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries

Pages 149-182

10.22108/nmrj.2025.144073.3143

Hossein Rahimi; Mir Ghader Hosseini

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• PDF 1 M

Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province

Pages 183-216

10.22108/nmrj.2025.143688.3128

Mahdi Emami; Ali Sanayei; Ali Kazemi

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• PDF 944.12 K