New Marketing Research Journal - Articles List

Volume & Issue: Volume 14, Issue 1 - Serial Number 52, June 2024

Original Article

Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique

Pages 1-20

10.22108/nmrj.2024.140053.3001

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour; Seyedeh Niloufar Mousavi

The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points

Pages 79-102

10.22108/nmrj.2024.140171.3007

Mohammad Ali Siahsarani Kojouri

Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach

Pages 103-126

10.22108/nmrj.2024.138164.2920

Fahimeh Dousthosseini; ameneh khadivar

Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation

Pages 147-164

10.22108/nmrj.2024.140334.3013

hossein rahimi; Amirhosein Taheri

New Marketing Research Journal

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)