14, 3, (54),Autumn 2024

Pages 1-178

10.22108/nmrj.2024.29303

• Editorial
• PDF 305.06 K

Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry

Pages 1-24

10.22108/nmrj.2024.142304.3084

Abbas Abbasi; Anahita Hatami; Abolghasem Ebrahimi

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• PDF 1.32 M

Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk

Pages 25-52

10.22108/nmrj.2024.142269.3081

Adeleh Dehghani ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

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• PDF 813.18 K

Designing and Validating a Sustainable Marketing Model in the Construction Industry

Pages 53-76

10.22108/nmrj.2025.141386.3059

Batoul Malek mohammadi; Saeid Saeida ardekani; Amirreza Konjkav monfared

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• PDF 956.7 K

The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement

Pages 77-96

10.22108/nmrj.2025.142806.3101

Ali Monem sakar; Seyed Mohammad Kashef; Mohsen Behnam

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• PDF 993.78 K

Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method

Pages 97-134

10.22108/nmrj.2024.142344.3088

Mehrdad Behzadnia; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab; Mohammadreza Dehghan ashkezari

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• PDF 989.04 K

Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study

Pages 135-154

10.22108/nmrj.2024.142157.3077

Fariba Esmaeilpour; Hassan Abbassi; Reza Parastesh

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• PDF 711.39 K

Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities

Pages 155-178

10.22108/nmrj.2025.143307.3115

Fatemeh Rabbani Mohammadiyeh; Alireza Abbasi Gorji; Mohsen Akbari

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• PDF 934.94 K