v13,.N 1,2023

Pages 1-196

10.22108/nmrj.2023.27951

• Editorial
• PDF 909.76 K

The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad)

Pages 1-16

10.22108/nmrj.2023.134795.2745

Mohammad Ali Shirdel Sharghi; Morteza Rojuee

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• PDF 1020.59 K

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

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• PDF 1.63 M

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

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• PDF 1.14 M

Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

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• PDF 1 M

Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses

Pages 89-114

10.22108/nmrj.2023.136013.2816

Hanieh Nabati Pour ‎; Saba Sareminia‎

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• PDF 1.37 M

Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions

Pages 115-146

10.22108/nmrj.2023.134358.2728

Leila Emadi Sadeghi; Soheila Khoddami; Bahareh Osanlou

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• PDF 1.5 M

Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation

Pages 147-176

10.22108/nmrj.2022.134157.2724

Zeinab Zamani; Mohammad Ali Babaei Zakliki; Shahriar‏ ‏ Azizi

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• PDF 1.47 M

Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness

Pages 177-196

10.22108/nmrj.2023.136762.2857

Narges Hazari ‎; Mohsen Akbari ‎; Milad Hooshmand Chaijani ‎

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• PDF 1.08 M