Volume & Issue: Volume 13, Issue 4 - Serial Number 51, March 2024

Pages 1-182

10.22108/nmrj.2024.28708

• Editorial
• PDF 291.22 K

A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation

Pages 1-26

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; Zohre Dehdashti Shahrokh; Vahid Nasehifar; Mohammad Reza Karimi Alavijeh

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• PDF 1.29 M

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

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• PDF 1.4 M

Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences

Pages 51-68

10.22108/nmrj.2023.136894.2867

Mohammad Talari; Mahsa Khodayari Sahlabad

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• PDF 783.27 K

Presenting a Model of Nostalgic Branding Drivers

Pages 69-96

10.22108/nmrj.2024.139524.2981

Hamed Arab Ahmadi; Younos Vakil Alroaia

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• PDF 1.55 M

Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention

Pages 97-114

10.22108/nmrj.2024.139901.2996

Rosa Hendijani; Fatemeh Mosleh; Masoud Keimasi

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• PDF 1.02 M

Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses

Pages 115-136

10.22108/nmrj.2024.138386.2933

Sahel Farhang; Morteza Piri

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• PDF 1.1 M

The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World

Pages 137-160

10.22108/nmrj.2024.139869.2989

Somayeh Ahmadzadeh; Reihaneh Alsadat Tabaeeian; Pardis Shahrestani

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• PDF 1.22 M

Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones

Pages 161-182

10.22108/nmrj.2024.140248.3011

Raheleh Jalalniya; Orkideh Hamedi

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• PDF 1.35 M