V13.N 2.2023

Pages 1-192

10.22108/nmrj.2023.28043

• Editorial
• PDF 1007.38 K

Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network

Pages 1-22

10.22108/nmrj.2023.135756.2797

Atefeh ‏Aghakhani Bezdi Langari; Aliakbar Hasani ‎

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• PDF 2.05 M

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

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• PDF 2.34 M

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

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• PDF 2.45 M

The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

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• PDF 1.99 M

Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

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• PDF 1.26 M

Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions

Pages 109-142

10.22108/nmrj.2023.137578.2896

Helia Abedi; Mohsen Nazari ‎; Reza Shafei

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• PDF 2.19 M

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

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• PDF 2.07 M

Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran

Pages 169-192

10.22108/nmrj.2023.136171.2829

Fatemeh Almasi ‎; Yousef Mohammadifar ‎; Mohammad Javad Jamshidi ‎

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• PDF 1.76 M