Volume & Issue: Volume 13, Issue 3 - Serial Number 50, December 2023

Pages 1-186

10.22108/nmrj.2023.28707

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The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran

Pages 1-22

10.22108/nmrj.2023.136598.2848

Majid Mohammad Shafiee; Javad Rezaei Hajiabadi

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• PDF 1.44 M

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

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Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

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Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method

Pages 73-88

10.22108/nmrj.2023.138276.2925

Rezvan Mennati; Hojjat Vahdati; Sayed Najmedin Mousavi

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• PDF 1.05 M

Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie

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• PDF 1.16 M

Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market)

Pages 113-132

10.22108/nmrj.2023.138364.2929

Mohammad Mahdi Ababafha; Safar Fazli

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Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

Pages 133-158

10.22108/nmrj.2023.138898.2952

Mohammad Bashokouh Ajirlo; Rahim Mohammad Khani

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• PDF 1.04 M

Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy

Pages 159-186

10.22108/nmrj.2024.139893.2992

Zahra Kazemi Saraskanrood; Maisam Shirkhodaie; Mahmood Yahyazadehfar

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• PDF 1.37 M