16.1.60.2026

• Editorial
• PDF 313.17 K

Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment

Pages 1-38

10.22108/nmrj.2026.146143.3226

Mohsen Arman; Davod Feiz; Zohreh Abbasi

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• PDF 955.03 K

Online Firestorms: A Systematic Mapping Review of Existing Research

Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

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• PDF 1.48 M

Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism

Pages 69-94

10.22108/nmrj.2026.144862.3174

Kobra Bakhshizadeh Borj; Mohammadreza Darvishinia; Roghayeh Salehian fard

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• PDF 859 K

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

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• PDF 1.35 M

Strategic Use of Social Media in New Product Development in Iraqi B2B Companies with the Mediating Role of Absorptive Capacity

Pages 133-158

10.22108/nmrj.2026.146708.3242

Bahman Khodapanah; Ghasem Zarei; Zeynab Mowlaei; Amir Shakir Hashim Al-Jasim

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• PDF 1.13 M

Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones

Pages 159-188

10.22108/nmrj.2026.146924.3249

Bagher Asgarnezhad Nouri; Sakineh Ebrahimi

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• PDF 1.07 M

Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business

Pages 189-212

10.22108/nmrj.2026.145523.3199

Ali Davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

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• PDF 861.49 K