16.2.61.2026

Pages 1-214

• Editorial
• PDF 299.86 K

Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Pages 1-30

10.22108/nmrj.2026.145893.3215

Zahra Solgi; Amin Hasanvand

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• PDF 1.17 M

Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry)

Pages 31-66

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; Mahmood Yahyazadehfar

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• PDF 1.27 M

Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Pages 67-94

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

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• PDF 1.24 M

Predicting Customer Satisfaction in Online Business-to-Business (B2B) Wholesaler: An Ensemble with Genetic Algorithm (GA) Tuning and SHAP Explainability

Pages 95-124

10.22108/nmrj.2026.144327.3159

Amir Hosein Esmaielpour; Mariam Ameli; Ehsan Golchin

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• PDF 1.29 M

Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Pages 125-158

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh

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• PDF 1.13 M

Identification and Prioritization of Artificial Intelligence (AI) Applications in Customer Relationship Management (CRM) (Case Study: Automotive Industry)

Pages 159-190

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

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Effects of Eco-Label Type and Place on Visual Attention and Purchase Intention: An Experimental Study with Eye-Tracking

Pages 191-214

10.22108/nmrj.2026.148266.3304

Rosa Hendijani; Reyhaneh Layegh

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• PDF 1.29 M