Volume & Issue: Volume 1, Issue 3, December 2011 

Original Article

The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles

Pages 1-26

Mirahmad Amirshahi; Kambiz Heidarzadeh; Fatemeh Dabestani


Network Analysis of Strategic Marketing Actions and Quality Function Deployment

Pages 165-192

Fatemeh Daneshian; Mohammadsaleh Owlia; Bahram Ranjbarian


Tendency to Message Delivery in Internet Viral Marketing

Pages 219-236

Mostafa Ghazizadeh; Ahmad Sardari; Seyyed Reza Shojaee; Mehdi Samizadeh