New Marketing Research Journal

Volume & Issue: Volume 1, Issue 1, July 2011

Investigating the Effect of Risk, Value, and Price Consciousness on Willingness to Purchase Gray Market Goods in Kerman Province

Pages 1-22

Bahram Jabbarzadeh; Ali MollaHosseini

Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising

Pages 23-40

Bahram Hassanpour; Somayeh Hajizadeh; MirzaHassan Hossainee

The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO))

Pages 41-70

Ali Sanayei; Fariborz Sobhanmanesh; Fariborz Sobhanmanesh; Amirmehdi Ghazifard

Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies)

Pages 71-100

Alireza Jalali Kaldeh; MohammadRahim Faryabi; MohammadRahim Faryabi; Fatemeh Nikbakht

Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province)

Pages 101-126

Hassan Hataminasab; Farhang Mohammadi; Reza Taleeifar; Saeed SaeedaArdakani; Farhang Mohammadi

Categorizing the Driving Affecting Factors on Iranâs Carpet Industry competitiveness by Fuzzy Topsis Technique

Pages 127-154

Nima Saeedi; Farideh Haghshenas

Companies Export Function: Identifying the Effects of Perceived Competitive Advantages, Adapting Marketing Tactics and Exporting Experience on Export Function

Pages 155-180

Yaghoub Hossainee; Javad MirJahanMard

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)

Issue 3

Issue 2

Issue 1