New Marketing Research Journal - Articles List

Volume & Issue: Volume 1, Issue 2, September 2011

Original Article

Classification of Customers' Needs and Analyzing Their Behavior Using Integrated Model of Kano and Association Rules

Pages 1-16

Arash Shahin; Reza Salehzadeh

ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran

Pages 17-40

Ali Rabiee; Mahmood Mohammadian; Bita Baradaran Jamili

Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Pages 41-60

Seyyed Mojtaba Akhavan Hejazi; Arman Ahmadizad; Amirhossein Sabourtinat

Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group

Pages 61-78

Ismail Malekakhlagh; Mohammad Nopasand asil; Khadijeh Jamali

Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites

Pages 79-92

Mohammad Reza Hamidizadeh; Abbasali Hajkarimi; mohammad javad naeiji

Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

Pages 93-104

Habibollah Doaei; Mostafa Kazemi; Mansorah Hosani

Proposing a New Approach for Security of Sending e-Cash Based on Blind Signature and Asymmetric Encryption Algorithms

Pages 105-116

Hadi Hodjati talemi; Reza Boostani

New Marketing Research Journal

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)