سال نهم، شماره سوم، شماره پیاپی (34)، پاییز 1398

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The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City)

Pages 1-18

10.22108/nmrj.2019.117874.1786

Mohammad Talari; adeleh dehghani ghahnavieh

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Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry

Pages 19-42

10.22108/nmrj.2019.115919.1649

Bagher Asgarnezhad Nouri; Somayeh Saebniya; Roghayyeh Mohammadi Soltanabad

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Competitive Intelligence based on Social Network Content and the Factors Affecting its Process

Pages 43-60

Mohammad Reza Taghva; Amirhasan Naseri; Kamran Feizi; Iman Raeesi Vanani

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Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique

Pages 61-78

10.22108/nmrj.2019.118800.1849

pari ahadi; Fatemeh Saberisn; Behnaz pani

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The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎

Pages 79-100

10.22108/nmrj.2019.117478.1779

yazdan shirmohammadi; hamid zargham broujeni; masomeh javani

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Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province

Pages 101-120

10.22108/nmrj.2020.115898.1643

Amir Ghafourian shagerdi; seyyed najemddin mousavi; Ali shariat nejad

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Effects of Promotional Activities on Consumer Behavioral Intentions to Healthy Lifestyle: An Experimental Study

Pages 121-142

10.22108/nmrj.2019.116464.1724

Seyed Abolfazl Abolfazli; Seyed Jafar Zonoozi; Parisa Torabzadeh

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The Role of Pricing and Model Presence Stimuli on Purchasing Decision of Women’s Clothing Customers in Online Retailers

Pages 143-158

10.22108/nmrj.2020.116382.1695

Mahdi sakifard; Nader Seyyedamiri; Farzaneh Khavari

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Analysis of Factors Affecting the Acceptance of Mobile Electronic Services of the Insurance Industry ‎Using Fuzzy Network Analysis Process

Pages 159-178

10.22108/nmrj.2020.117895.1789

dariush mohamadi

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Identification and Prioritization of Effective Dimensions on the Customer’s Experience in Retail Environments ‎‎(Case Study: Ofogh Koorosh Chain Stores)‎

Pages 179-200

10.22108/nmrj.2020.118005.1798

Navid Shafiei; Mohammad Ghaffari; Mahdi Farmani; Mostafa Zandi Nasab

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