سال نهم، شماره دو، شماره پیاپی(33) تابستان 98

Pages 1-236

• Editorial
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Mining Patterns of Customer Dynamics in Banking Industry

Pages 1-30

10.22108/nmrj.2019.116106.1670

Abdolreza Mosaddegh; Amir Albadvi; Mohammad Mehdi Sepehri; Babak Teimourpour

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• PDF 1.48 M

An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure

Pages 31-52

10.22108/nmrj.2019.115822.1639

Mahshid Abdollahi; Mohsen Akbari; Reza Esmaeilpour

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• PDF 1.35 M

Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.)

Pages 53-76

10.22108/nmrj.2019.115937.1656

nasim amirosadat; maysam shafiee; Bahman Hajipour; morteza soltanee

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• PDF 1.6 M

Presentation and Validation of Strategic Marketing Model in Major Steel Companies

Pages 77-108

10.22108/nmrj.2019.109819.1628

ali shafiei; vahidreza mirabi

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• PDF 1.78 M

Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking

Pages 109-128

10.22108/nmrj.2019.116048.1667

Somayeh Salehi; Ali Sanayei; Negar Sammaknejad

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• PDF 1.4 M

The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products

Pages 129-148

10.22108/nmrj.2019.115999.1675

Mahmood Hassanzade; Hamid Khodadad Hossaini; Asghar Moshabaki; Parviz Ahmadi

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• PDF 1.15 M

Designing an Interactive Model for Marketing Intelligence and Effectiveness of the Insurance Industry Performance using Fuzzy AHP Techniques Case Study: Pasargad Insurance

Pages 149-168

10.22108/nmrj.2019.117628.1776

anoosh omidi; Mojtaba Poursalimi

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• PDF 1.36 M

A Model for the Frequency Use of Mobile Banking Services

Pages 169-194

10.22108/nmrj.2019.116352.1689

payman mottaghi; Mohammad Hasan maleki; Hooshang Asheghi Oskooee; fateme sharifi; Sayed Rasoul Sadeghi

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• PDF 1.3 M

The Effect of Electronic Word-of-Mouth (E-WOM) on Consumers Behavioral Responses (A Study of Instagram Users)

Pages 195-218

10.22108/nmrj.2019.116034.1664

Majid Esmaeilpour; Donya Kabirifard

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• PDF 1.38 M

Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability

Pages 219-236

10.22108/nmrj.2019.115861.1640

Abasali Rastgar; Gholamreza Amini Khiabani

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• PDF 1.22 M