New Marketing Research Journal

Volume & Issue: Volume 2, Issue 2, September 2012

Original Article

Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project

Pages 1-20

Ali Divandari; Amir Ekhlassi

Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans

Pages 21-36

Shahriar Azizi; Majid HassaniNejhad; Amin Dini; Asiyeh Omidian; Fatemeh Farhikhteh

Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers

Pages 37-50

Mahdi Momeni; Mohammad Rahim Esfidani; Ali Heydari

Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)

Pages 51-68

Mostafa Kazemi; Samira Pour

Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)

Pages 69-86

Ahmad Ali Khaefelahi; Ali Noori; Mohammad Reza Zabihi

Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh

Proposing a Model for Explaining Retailers Based Brand Equity

Pages 107-122

Hamid Shabandarzadeh; Alireza Ziaei Bide

Classifying WebQual Variables Based on Kano Model for Evaluating Customer Satisfaction of Internet Banking Service Quality

Pages 123-142

Ali Shaemi Barzoki; Javad Khazaei pool; Mehdi Pormostafa; Hadi Balouei

Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach

Pages 143-164

Akbar NiliporTabatabaei; Bijhan Khayyambashi; Mahdi Karbasian; Mohammad Shariati

Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

Pages 165-180

Habibollah Ranaei Kordshouli; Ahmad Allahyari Bouzanjani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)