New Marketing Research Journal

Volume & Issue: Volume 2, Issue 4, March 2013

Original Article

Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers

Pages 1-21

Tahmoures Hassongholipour; Mojtaba Amiri; Naghme Sheibani

Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies

Pages 22-43

Ali Sanayei; Mohammad ali Feizpour; Mahmood Naderi Beni

Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers

Pages 44-62

Mohammad Haghighi; Hassan Hossainee; Hamed Asgaryeh Ahari; Abolfazl Arian; Ali Darikndeh

Surveying the relationship between brand equity and brand-customer personality congruency

Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies

Pages 82-104

Reza Shafei

Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust

Pages 105-121

Manijeh Bahrainizadeh; Alireza Ziaei Bide

Identifying and prioritizing factors that influence reapeted patronage of Etka chain-stores customers: a neural network approach

Pages 122-150

Behrouz Jahandideh; Alireza Golmohammadi; Mostafa Safdari Ranjbar

Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention

Pages 151-165

Mohammad Mahmoudi Maymand; Hamidreza Vazirzanjani; Maryam khalili yadegari

Investigating relationship between personality characteristics and friendship Relationships between service providers and customers

Pages 166-181

Fraholah Rahimi; zahra asadi

The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector

Pages 182-195

Saghar Rafiei; manijeh haghighi nasab; Hamid reza Yazdani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)